KOTLER, PHILIP <br/><br/>
LATERAL MARKETING 

 - 0 
 - NEW YORK  JOHN WILEY & SONS  2003 
 - 206 
 -  0 .
<br/><br/><label>ISBN: </label>81-265-0858-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT