MARTIN, GRAEME <br/><br/>
CORPORATE REPUTATIONS, BRANDING AND PEOPLE MGT. 

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 - OXFORD  ELSEVIER  2006 
 - 384 
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<br/><br/><label>ISBN: </label>81-312-0762-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT