TY  - BOOK
AU  - RUDDICK, MOORIS E
AU  - SHEERWOOD, PHILIP K
TI  - MARKETING RESEARCH HAND BOOK: A DECISION-ORIENTED APPROACH
SN  - 0-13-557728-4
PY  - 1983///
CY  - NEW YORK
PB  - PRENTICE HALL
KW  - MARKETING RESEARCH
ER  -