RUDDICK, MOORIS E <br/><br/>
MARKETING RESEARCH HAND BOOK  A DECISION-ORIENTED APPROACH 

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 - NEW YORK  PRENTICE HALL  1983 
 - 210 
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<br/><br/><label>ISBN: </label>0-13-557728-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH