DARBY, MARK <br/><br/>
ALLIANCE BRAND 

 - 0 
 - NEW YORK  JOHN WILEY & SONS  2006 
 - 376 
 -  0 .
<br/><br/><label>ISBN: </label>0-470-03218-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT