BAKER, RONALD J <br/><br/>
MEASURE WHAT MATTERS TO CUSTOMERS 

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 - NEW YORK  JOHN WILEY & SONS  2006 
 - 186 
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<br/><br/><label>ISBN: </label>0-471-75294-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATION MANAGEMENT