GILLIGAN, COLIN <br/><br/>
STRATEGIC MARKETING PLANNING 

 - 0 
 - OXFORD  ELSEVIER  2003 
 - 625 
 -  0 .
<br/><br/><label>ISBN: </label>81-312-0663-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT