MUDIE, PETER <br/><br/>
SERVICES MARKETING MANAGEMENT 

 - 3 
 - OXFORD  ELSEVIER  2006 
 - 267 
 -  0 .
<br/><br/><label>ISBN: </label>81-312-0655-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING