TY  - BOOK
AU  - LEEFLANG, PETER S H
AU  - WITTINK, DICK R
TI  - BUILDING MODELS FOR MARKETING DECISIONS
SN  - 0-7923-7813-X
PY  - 2000///
CY  - BOSTON
PB  - KLUWER ACADEMIC PUBLISHER
KW  - MARKETING MANAGEMENT
ER  -