LEEFLANG, PETER S H <br/><br/>
BUILDING MODELS FOR MARKETING DECISIONS 

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 - BOSTON  KLUWER ACADEMIC PUBLISHER  2000 
 - 645 
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<br/><br/><label>ISBN: </label>0-7923-7813-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT