KAPFERER, JEAN NOEL <br/><br/>
NEW STRATEGIC BRAND MANAGEMENT 

 - 0 
 - LONDON  KOGAN PAGE, LONDON  2004 
 - 497 
 -  0 .
<br/><br/><label>ISBN: </label>81-7554-291-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT