FITZROY, PETER T <br/><br/>
ANALYTICAL METHODS FOR MARKETING MANAGEMENT 

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 - NEW YORK  MCGRAW HILL  1976 
 - 337 
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<br/><br/><label>ISBN: </label>0-07-084064-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT