TY  - BOOK
AU  - WORCESTER, ROBERT M
AU  - DOWNHAM, JOHN
TI  - CONSUMER MARKET RESEARCH HANDBOOK
SN  - 0-442-30237-1
PY  - 1978///
CY  - NEW YORK
PB  - VAN NOSTRAND REINHOLD COM
KW  - MARKETING RESEARCH
ER  -