WORCESTER, ROBERT M <br/><br/>
CONSUMER MARKET RESEARCH HANDBOOK 

 - 2 
 - NEW YORK  VAN NOSTRAND REINHOLD COM  1978 
 - 739 
 -  0 .
<br/><br/><label>ISBN: </label>0-442-30237-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH