TY  - BOOK
AU  - BROWN, STANLEY A
AU  - GULYCZ, MOOSHA
TI  - PERFORMANCE DRIVEN CRM: HOW TO MAKE YOUR CRM VISION A REALITY
PY  - 2002///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - CUSTOMER RELATION MANAGEMENT
ER  -