SUNIL GUPTA <br/><br/>
MANAGING CUSTOMERS AS INVESTMENTS  STRATEGIC VALUE OF CUSTOMERS IN THE LONG RUN 

 - 0 
 - NEW DELHI  PEARSON EDUCATION ASIA  2005 
 - 205 
 -  0 .
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATION MANAGEMENT