<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00423nam a2200157Ia 4500</leader>
  <controlfield tag="008">220310s9999||||xx |||||||||||||| ||und||</controlfield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">KIM, W CHAN</subfield>
    <subfield code="9">7606</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">BLUE OCEAN STRATEGY</subfield>
    <subfield code="b">HOW TO CREATE UNCONTESTED MARKET SPACE</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">0</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">BOSTON</subfield>
    <subfield code="b">HARVARD BUSINESS SCHOOL</subfield>
    <subfield code="c">2005</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">238</subfield>
  </datafield>
  <datafield tag="490" ind1=" " ind2=" ">
    <subfield code="v">0</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">STRATEGIC MANAGEMENT</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">MAUBORGNE, RENEE</subfield>
    <subfield code="9">7607</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">12252</subfield>
    <subfield code="d">12252</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">SJIM</subfield>
    <subfield code="b">SJIM</subfield>
    <subfield code="c">GEN</subfield>
    <subfield code="d">2005-08-10</subfield>
    <subfield code="g">27.00</subfield>
    <subfield code="l">1</subfield>
    <subfield code="o">65.011 KIM</subfield>
    <subfield code="p">12213</subfield>
    <subfield code="r">2022-05-06 00:00:00</subfield>
    <subfield code="s">2022-04-02</subfield>
    <subfield code="w">2022-03-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
