KOTLER, PHILIP <br/><br/>
MARKETING MANAGEMENT 

 - 10 
 - NEW DELHI  PRENTICE HALL OF INDIA  1999 
 - 131 
 -  0 .
<br/><br/><label>ISBN: </label>81-203-1609-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT