TY  - BOOK
AU  - SMITH, P R
AU  - CHAFFEY, D
TI  - E MARKETING EXCELLENCE: THE HEART OF E BUSINESS
SN  - 0-7506-5335-3
PY  - 2003///
CY  - OXFORD
PB  - BUTTERWORTH-HEINEMANN LTD
KW  - MARKETING MANAGEMENT
ER  -