SMITH, P R <br/><br/>
E MARKETING EXCELLENCE  THE HEART OF E BUSINESS 

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 - OXFORD  BUTTERWORTH-HEINEMANN LTD  2003 
 - 340 
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<br/><br/><label>ISBN: </label>0-7506-5335-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT