TY  - BOOK
AU  - NEWELL, FREDERICK
TI  - WHY CRM DOESN'T WORK: HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIO
SN  - 0-7494-4241-7
PY  - 2004///
CY  - NEW DELHI
PB  - KOGAN PAGE LTD.
KW  - CUSTOMER RELATION MANAGEMENT
ER  -