NEWELL, FREDERICK <br/><br/>
WHY CRM DOESN'T WORK  HOW TO WIN BY LETTING CUSTOMERS MANAGE THE RELATIO 

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 - NEW DELHI  KOGAN PAGE LTD.  2004 
 - 263 
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<br/><br/><label>ISBN: </label>0-7494-4241-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CUSTOMER RELATION MANAGEMENT