TY  - BOOK
AU  - SUTHERLAND, MAX
AU  - SYLVESTER, ALICE K
TI  - ADVERTISING AND THE MIND OF THE CONSUMER: WHAT WORKS, WHAT DOESN'T AND WHY
SN  - 1-86508-231-7
PY  - 2004///
CY  - CROWS NEST
PB  - ALLEN & UNWIN
KW  - ADVERTISING MANAGEMENT
ER  -