SUTHERLAND, MAX <br/><br/>
ADVERTISING AND THE MIND OF THE CONSUMER  WHAT WORKS, WHAT DOESN'T AND WHY 

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 - CROWS NEST  ALLEN & UNWIN  2004 
 - 326 
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<br/><br/><label>ISBN: </label>1-86508-231-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT