WILMSHURST, JOHN <br/><br/>
FUNDAMENTALS AND PRACTICE OF MARKETING 

 - 3 
 - NEW DELHI  VIVA BOOKS PRIVATE LTD.  1999 
 - 324 
 -  0 .
<br/><br/><label>ISBN: </label>81-7649-079-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT