BASKIN, MERRY <br/><br/>
BRAND NEW BRAND THINKING 

 - 0 
 - NEW DELHI  KOGAN PAGE LTD.  2004 
 - 212 
 -  0 .
<br/><br/><label>ISBN: </label>81-7554-258-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT