KNAPP, DUANE E <br/><br/>
BRAND MINDSET 

 - 0 
 - NEW DELHI  TATA MCGRAW HILL  2003 
 - 277 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-058484-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT