TY  - BOOK
AU  - CLOW, KENNETH E
AU  - KURTZ, DAVID L
TI  - SERVICES MARKETING: OPERATION, MANAGEMENT AND STRATEGY
SN  - 81-7722-376-3
PY  - 2003///
CY  - NEW DELHI
PB  - BIZTANTRA
KW  - SERVICE MARKETING
ER  -