TY  - BOOK
AU  - LOVELOCK, CHRISTOPHER H
AU  - WIRTZ, JOCHEN
TI  - SERVICES MARKETING IN ASIA: MANAGING PEOPLE, TECHNOLOGY AND STRATEGY
SN  - 0-13-060566-2
PY  - 2002///
CY  - NEW YORK
PB  - PRENTICE HALL
KW  - SERVICE MARKETING
ER  -