LOVELOCK, CHRISTOPHER H <br/><br/>
SERVICES MARKETING IN ASIA  MANAGING PEOPLE, TECHNOLOGY AND STRATEGY 

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 - NEW YORK  PRENTICE HALL  2002 
 - 706 
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<br/><br/><label>ISBN: </label>0-13-060566-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING