O'GUINN, THOMAS C <br/><br/>
ADVERTISING AND INTEGRATED BRAND PROMOTION 

 - 3 
 - AUSTRALIA  THOMSON LEARNING  2003 
 - 773 
 -  0 .
<br/><br/><label>ISBN: </label>981-243-121-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT