TY  - BOOK
AU  - CLOW, KENNETH E
AU  - BAACK, DONALD
TI  - INTEGRATED ADVERT. PROMOTION AND MARKETING COMMUNI
SN  - 81-203-2156-1
PY  - 2002///
CY  - NEW DELHI
PB  - PRENTICE HALL OF INDIA
KW  - ADVERTISING MANAGEMENT
ER  -