ROSSITER, JOHN R <br/><br/>
ADVERTISING COMMUNICATIONS AND PROMOTION MANAGEMEN 

 - 2 
 - BOSTON  IRWIN  1998 
 - 640 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-115514-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT