BHATIA, R C <br/><br/>
MARKETING COMMUNICATION AND ADVERTISING 

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 - NEW DELHI  GALGOTIA PUBLICATIONS  2003 
 - 390 
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<br/><br/><label>ISBN: </label>81-85989-93-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT