TY  - BOOK
AU  - LEWIS, HERSCHELL GORDON
TI  - COMPLETE ADVERTISING AND MARKETING HANDBOOK: YOUR 21ST CENTURY ADVERTISING & MARKETING MANUAL
SN  - 81-86852-18-2
PY  - 1998///
CY  - CHENNAI
PB  - EAST WEST BOOKS PVT LTD.
KW  - ADVERTISING MANAGEMENT
ER  -