TY  - BOOK
AU  - ROMAN, KENNETH
AU  - MAAS, JANE
TI  - HOW TO ADVERTISE: WHAT WORKS, WHAT DOESN'T - AND WHY
SN  - 0-7494-3849-5
PY  - 2003///
CY  - NEW DELHI
PB  - KOGAN PAGE LTD.
KW  - ADVERTISING MANAGEMENT
ER  -