ROMAN, KENNETH <br/><br/>
HOW TO ADVERTISE  WHAT WORKS, WHAT DOESN'T - AND WHY 

 - 3 
 - NEW DELHI  KOGAN PAGE LTD.  2003 
 - 217 
 -  0 .
<br/><br/><label>ISBN: </label>0-7494-3849-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING MANAGEMENT