TY  - BOOK
AU  - MOSER, MIKE
TI  - UNITED WE BRAND: HOW TO CREATE A COHESIVE BRAND THAT'S SEEN
SN  - 1-57851-798-2
PY  - 2003///
CY  - BOSTON
PB  - HARVARD BUSINESS SCHOOL
KW  - BRAND MANAGEMENT
ER  -