MOSER, MIKE <br/><br/>
UNITED WE BRAND  HOW TO CREATE A COHESIVE BRAND THAT'S SEEN 

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 - BOSTON  HARVARD BUSINESS SCHOOL  2003 
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<br/><br/><label>ISBN: </label>1-57851-798-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT