TY  - BOOK
AU  - PRINGLE, HAMISH
AU  - GORDON, WILLIAM
TI  - BRAND MANNERS: HOW TO CREATE THE SELF CONFIDENT ORGANISATION TO
SN  - 0-470-85610-6
PY  - 2001///
CY  - NEW YORK
PB  - JOHN WILEY & SONS
KW  - BRAND MANAGEMENT
ER  -