TY  - BOOK
AU  - WEINREICH, LEN
TI  - 11 STEPS TO BRAND HEAVEN: THE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN
SN  - 0-7494-2894-5
PY  - 1999///
CY  - LONDON
PB  - KOGAN PAGE, LONDON
KW  - BRAND MANAGEMENT
ER  -