WEINREICH, LEN <br/><br/>
11 STEPS TO BRAND HEAVEN  THE ULTIMATE GUIDE TO BUYING AN ADVERT. CAMPAIGN 

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 - LONDON  KOGAN PAGE, LONDON  1999 
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<br/><br/><label>ISBN: </label>0-7494-2894-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT