KAPFERER, JEAN-NOEL <br/><br/>
STRATEGIC BRAND MANAGEMENT 

 - 2 
 - NEW DELHI  KOGAN PAGE LTD.  2003 
 - 443 
 -  0 .
<br/><br/><label>ISBN: </label>81-7554-109-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT