TY  - BOOK
AU  - SCHMITT, BERND
AU  - SIMONSON, ALEX
TI  - MARKETING AESTHETICS: STRATEGIC MAMAGEMENT OF BRANDS IDENTITY AND IMAGE
SN  - 0-684-82655-0
PY  - 1997///
CY  - NEW YORK
PB  - FREE PRESS
KW  - BRAND MANAGEMENT
ER  -