SCHMITT, BERND <br/><br/>
MARKETING AESTHETICS  STRATEGIC MAMAGEMENT OF BRANDS IDENTITY AND IMAGE 

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 - NEW YORK  FREE PRESS  1997 
 - 345 
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<br/><br/><label>ISBN: </label>0-684-82655-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT