TY  - BOOK
AU  - PARAMESWARAN, M G
TI  - UNDERSTANDING CONSUMERS: BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH
SN  - 0-07-047409-5
PY  - 2003///
CY  - NEW DELHI
PB  - TATA MCGRAW HILL
KW  - CONSUMER BEHAVIOR
ER  -