PARAMESWARAN, M G <br/><br/>
UNDERSTANDING CONSUMERS  BUILDING POWERFUL BRANDS USING CONSUMER RESEARCH 

 - 0 
 - NEW DELHI  TATA MCGRAW HILL  2003 
 - 235 
 -  0 .
<br/><br/><label>ISBN: </label>0-07-047409-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR