HOFFMAN, K DOUGLAS <br/><br/>
ESSENTIALS OF SERVICES MARKETING  CONCEPTS STRATEGIES AND CASES 

 - 2 
 - AUSTRALIA  THOMSON LEARNING  2002 
 - 569 
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<br/><br/><label>ISBN: </label>981-240-603-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SERVICE MARKETING