SKINNER, R N <br/><br/>
LAUNCHING NEW PRODUCTS IN COMPETITIVE MARKETS 

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 - LONDON  ASSOCIATED BUSINESS PROGR  1974 
 - 184 
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<br/><br/><label>ISBN: </label>0-85227-024-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT