RANDALL, GEOFFREY <br/><br/>
BRANDING  PRACTICAL GUIDE TO PLANNING YOUR STRATEGY 

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 - NEW DELHI  CREST PUBLISHING HOUSE  2003 
 - 184 
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<br/><br/><label>ISBN: </label>81-242-0295-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND MANAGEMENT